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Юнит-экономика и монетизация IT-продукта

Олег Камчатный

Олег Камчатный

CTO / CEO бизнес-юнита

16 courses · 0 live events

БИЗНЕС И ФИНАНСЫ

What you will learn

  • Business models B2B/B2C/SaaS
  • Pricing strategies
  • COGS и cloud margin
  • Investor metrics
  • CAC, LTV, payback
  • Freemium vs trial
  • Financial model spreadsheet
  • Monetization experiments

Lessons in this course

8 lessons, 30 materials, 12h 0m

  • 1. Business models B2B/B2C/SaaS
    1ч 30м
  • 1.1 Unit economics calculator
    Download
  • 1.2 Pricing survey template
    Download
  • 2. CAC, LTV, payback
    1ч 30м
  • 2.1 CAC/LTV spreadsheet
    After enrollment
  • 2.2 Channel cost worksheet
    After enrollment
  • 3. Pricing strategies
    1ч 30м
  • 3.1 Van Westendorp template
    After enrollment
  • 3.2 Tier packaging examples
    After enrollment
  • 4. Freemium vs trial
    1ч 30м
  • 4.1 Trial vs freemium decision tree
    After enrollment
  • 5. COGS и cloud margin
    1ч 30м
  • 5.1 Cloud cost estimator
    After enrollment
  • 5.2 COGS template
    After enrollment
  • 6. Financial model spreadsheet
    1ч 30м
  • 6.1 Financial model template
    After enrollment
  • 6.2 Assumptions doc
    After enrollment
  • 7. Investor metrics
    1ч 30м
  • 7.1 Investor metrics glossary
    After enrollment
  • 7.2 MRR bridge template
    After enrollment
  • 8. Monetization experiments
    1ч 30м
  • 8.1 Experiment brief template
    After enrollment
  • 8.2 Course completion checklist
    After enrollment
  • 1. Unit economics calculator
    After enrollment
  • 2. Pricing survey template
    After enrollment
  • 3. CAC/LTV spreadsheet
    After enrollment
  • 4. Channel cost worksheet
    After enrollment
  • 5. Van Westendorp template
    After enrollment
  • 6. Tier packaging examples
    After enrollment
  • 7. Trial vs freemium decision tree
    After enrollment
  • 8. Cloud cost estimator
    After enrollment
  • 9. COGS template
    After enrollment
  • 10. Financial model template
    After enrollment
  • 11. Assumptions doc
    After enrollment
  • 12. Investor metrics glossary
    After enrollment
  • 13. MRR bridge template
    After enrollment
  • 14. Experiment brief template
    After enrollment
  • 15. Course completion checklist
    After enrollment

Meet your mentor

О курсе Юнит-экономика и монетизация IT-продукта : . Мой практический поток — 4 недели, 8 занятий по 1,5 часа с домашними заданиями и разбором кейсов. Чему научитесь Формат Живые эфиры, материалы к каждому уроку, доступ к записям после потока. Первый урок — бесплатный preview.

Course description

О курсе Юнит-экономика и монетизация IT-продукта : . Мой практический поток — 4 недели, 8 занятий по 1,5 часа с домашними заданиями и разбором кейсов. Чему научитесь Формат Живые эфиры, материалы к каждому уроку, доступ к записям после потока. Первый урок — бесплатный preview.

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